Tuesday, January 31, 2017
Marketing Sense Is What Will Sell That Home For You
When it comes to selling a home, there are a lot of moving parts that can influence how easy it is to sell. But one of the most important is how you get people in and viewing the property to begin with. If your home isn’t getting the kind of attention that it should, it’s time to learn some marketing sense.
Include all the juicy bits
You have to make sure that any advertisements you’re using are making the best use of the sales-worthy aspects of the home, too. Talking about the number of rooms and amount of space is only the beginning. You should also talk about the kind of community that the home is in, too. Families, students, people with an interest in investing all have an interest in the other details surrounding the home itself. By forgetting about them, you could be ignoring some of the best-selling qualities in the home.
Offer a closer look
Of course, the home itself is going to play a big hand in selling itself. But how much about it are you really giving away? If people aren’t sure they’re getting the best look at the home they can, they might think you’re hiding some less than pleasant details about it. Besides offering more photos, consider giving them a real in depth look through the home using video advertising. Of course, if you have some negative qualities to the home you would rather ignore, you might not want to go as in depth. But it might be worth considering investing in fixing those qualities so the home is more likely to appeal and sell in the first place.
Reaching the right audience
Your choice of where and how you advertise is going to have a big impact on how many of the right people you can reach. Besides the most popular home-selling sites and listings, you should also look at connecting with networks who can help you actively find the buyers you’re looking for. A selling agent, for instance, can help ensure you’re not missing any of the places where you’re most likely to get more attention for the home. Use help to access the databases and networks you might not otherwise be able to reach.
If your upfront price is too radical, then you might have trouble converting that visibility into interested parties in the first place. Make sure that your price is at least somewhat grounded in reality. Realtors and agents can help you define a more likely price to sell from, but you should also consider getting an independent valuation and looking at records of sales in your neighborhood, too. Make sure that the price you name isn’t too divorced from the reality of what you can expect to get in an offer.
Creating the best possible image of the home to the right people is going to help you attract the kind of attention you can use to really get the ball rolling. Of course, from there it’s all about how well the home lives up to that imagery, so don’t skimp on that either.