Monday, March 21, 2016

How to Save Money On Trade Shows as an Exhibitor

money saving on trade
Trade show exhibits are considered the best marketing method to generate numerous leads in a short span of time. They are immensely popular with businesses because they provide you with the opportunity to develop relationships with potential clients, network with complementary businesses and to assess your competition directly.

It should be noted that exhibitions can be heavy on the pocket and if you consider the economic condition nowadays, it is important to make the most of every dollar that you spend. Therefore, it is essential to make your exhibition successful while practicing cost effectiveness. This will enable you to get the best Return on Investment (ROI) as possible.

In order to manage your money effectively, exhibitors need to be careful and should start well in advance before the exhibition and go on till they’ve addressed the last lead.

Plan Ahead

This is the most important step as you can only achieve the desired outcome if you start ahead of time. Your first priority should be to get all the paperwork submitted on time. This will enable you to avail the early bird discounts and if not that, you will at least avoid the exorbitant late fees. Planning early also entails booking the warehouse, reserving flight tickets and hotel rooms (if applicable) well in advance.

Another key advantage of planning ahead is that you may be able to select your booth space and this will enable you to select a good location that will enable you to get optimum traffic.

This will also enable you to select the size of the booth that you need. You can save significant amount of money if you choose a smaller booth as this will mean lower fees and lesser employees required to staff it. This will result in savings in term of airfare and hotel costs.


Giveaway items form a considerable portion of your expense. They can be extremely costly especially if you are personalizing large items. Therefore, it is important to choose your giveaways shrewdly. We can’t do without them because they are a major attraction and result in a huge amount of traffic to the booth. Therefore, you should take your time to shop around and find the best deal available. Buying in bulk may qualify you for discount and you should avail it if it is feasible for you.

Planning ahead is also beneficial in the case of giveaways. If you order them ahead of time, it will mean that they are shipped early and you can then ship them along with the rest of your trade show display items. This will considerably reduce expense in terms of shipping cost.

The preceding two ways can help you immensely in saving money on trade shows as an exhibitor. This can be vital in increasing your overall return on investment.

Eva is a specialist in Custom Gear Australia. She has helped many organisations with their promotional needs.

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